Leasing 2019-02-27T17:08:08+00:00


  • Benefits from location on the most trafficked road in Santa Cruz County, 41st Avenue, attracting local and out of town visitors.
  • Stands out as the only enclosed shopping center in the county with the nearest competing center 30 miles away.
  • The mall’s total trade area is comprised of 285,482 residents and 100,633 households extending both north and south along the coast 15 to 20 miles in each direction.
  • Boasting an average household income of $91,679, while 45% of the trade area households earn over $75,000. Vibrant technology, agriculture and tourism drive this county’s thriving economy.
  • With a location that’s less than one mile from the ocean in a municipality that has been likened to villages on the Mediterranean Coast, Capitola Mall is also easily accessible to area visitors. More than 4 million tourists are drawn to the county each year, lured by its miles of beaches (voted among the best on the California coast by Sunset Magazine), breathtaking views of Monterey Bay and a variety of popular festivals, making Capitola a world-class destination and locale in which to reside.
  • Draws from the neighboring city of Santa Cruz, home to UC-Santa Cruz with an enrollment of nearly 18,000 students.
Capitola Mall Leasing Brochure PDF

About Merlone Geier Partners

Merlone Geier Partners is a private real estate investment company focused on the acquisition, development and redevelopment of retail and retail-driven mixed-use properties on the West Coast. We target opportunities where we can add value through lease-up, repositioning, redevelopment or improved management. Our in-house staff of development, leasing, asset management and property management professionals executes our business plans with respect to each asset.

Primarily focused on community and neighborhood shopping centers, Merlone Geier Partners and our predecessor, M&H Realty Partners, have been actively investing in West Coast retail property since 1993, acquiring to date 146 West Coast properties representing over 25 million square feet. Our firm, co-managed by Peter J. Merlone and Bradley A. Geier, has raised more than $4.3 billion of discretionary institutional equity capital over the past 24 years. We commenced investment activities in our $1.14 billion twelfth fund, Merlone Geier Partners XII L.P., in February 2017.

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